Ahead
A Moving-Planning App
Help users estimate the packing materials before their move date
UX Research · UI Design · Prototyping · End to End Product Design
Project Overview
People save recipes, places, and products on Instagram intending to act on them, but those saves pile up in an unorganized saved section and rarely get revisited. I researched how people save content and why they don't go back, then designed a reminder feature that brings them back on the day they're available to act.
Challenge
How might we bring people back to what they saved at the moment they're actually free to act on it?
Research
5 interviews with working adults who save content
Insights
Saving feels like progress, so nothing prompts a return
opportunity
Let users set a reminder for when they're free, not only when they save.
user flow
This flow allows users to add a reminder of a reel for them to remember what is saved
Wireframes & testing
V1 - too much to fill out and reminds me on an alarm
Final - this is simple and easy to use
Testing
How would this feature fit into the way you currently use Instagram?
P1 - I would definitely use this since I save content for makeup and I end up forgetting.
P2 - I would be using this more frequently and finding more events in my community to remind myself.
P3 - comes in handy as an alarm clock, set up time and thank you for reminding me
P4 - I would get a lot of reminders and use reels more often.
P5 - I would actually use this on my days off when I have some time off.
Iterations
Notification Alert - Removed the snooze and x since they wanted a preview of the reel
Final Solution